Brand Experience & Activation / Prata
Título: Wall of Waste
Categoria: D01. Live Brand Experience or Activation
Agência: Soko
Anunciante: AmBev
Sinopse: We blocked the main entrance of Ipanema beach with a wall of 2.5 meters height by 16 meters in length made of 150 kilos of plastic waste collected in that same place during only 3 days. Alongside the wall, a warning from Corona: “one day, the plastic left on the beach will stop you from getting to it”.
The idea was to raise awareness for beach pollution. In order to make people care about the problem, they needed to experience it in an unprecedented way. A smart brand activation that engaged customers and impacted 24 million people nationwide.
Sinopse em inglês: We blocked the main entrance of Ipanema beach with a wall of 2.5 meters height by 16 meters in length made of 150 kilos of plastic waste collected in that same place during only 3 days. Alongside the wall, a warning from Corona: “one day, the plastic left on the beach will stop you from getting to it”.
The idea was to raise awareness for beach pollution. In order to make people care about the problem, they needed to experience it in an unprecedented way. A smart brand activation that engaged customers and impacted 24 million people nationwide.
Agência: Mutato
Concept and Screenplay: Raphael Pavan
Broadcaster: Wilaize Moraes, Fabiane Abel, Anna Carolina Rodrigues
Head of Broadcasting: Pedro Tourinho
Head of Account: Brisa Vicente
Producer: Beatriz Venceslau, Brenda Colautti, Pamela Cancino
AMBEV VP Marketing: Ricardo Dias
AMBEV Head of Marketing Corona Brazil: Fernanda Federico
Corona and Domestic Premium Portfolio Culture & Relationship National Manager: Daniel Carneiro
AMBEV Head of Consumer Connections: Daniel Tartaro
AMBEV Draftline CD: Cristina Naumovs
AMBEV Marketing Director: Bruna Buás
AMBEV Head of Draftline: Felipe Meretti
MUTATO Head of Creative: Fernanda Guimarães
MUTATO Art Director: Ingryd Cruz
MUTATO Head of Account: Thiago Galdi, Anna Fiedler
JOY Film Director: Arthur Maringoni
JOY Executive Production: Filipe Atihe
JOY Post Production: Fabio Maczk
Audio Production: CANJA
Patrocínio