Aplazado hasta 2022
Título: next. a new bank connected by design.
Agência: R/GA MEDIA GROUP
Anunciante: Banco Bradesco S.A.
Diretor de criação: Fabiano Coura, Saulo Rodrigues
Produtor da agência: Rafael Mansano, Andre Mansano
Redator:: Maurício Bina, Thais Boaventura, Tom Vouga
Atendimento: Tatiana Hawthorne, Lilly Mattão, Luana Lopes
Outros créditos: VP, Technology and Production: Edson Sueyoshi // Experience Design: Tiago Franco, Julian Gonçalves, Jaqueline Matiolli // Motion Design: Andrea Senise, Tiago Souza, Bruno Jorri // Content Production: Leonardo Jesus, Caroline Bonani, Beatriz Couto // Mobile Development: Marcio Garcia, Eduardo Rodrigues, Antonio Junior, Guilherme Sant’Ana, Ygor Pessoa, Walky Silva, Rodrigo Delducca, Giuliano Paladino // Strategy: Marcia Aguirre, Karina Corchs, Bruno Delfino // Client Approval: Jorge Nasser, Marcio Parizotto, Daniela Ugayama, Debora Rangel, Leticia Nascimento
Sinopse: While consumers migrate to mobile only experiences in everything they do, the banking industry has lagged behind. The opportunity was to create an entirely new idea of a mobile only bank that seamlessly integrates into the millennials lifestyles to combat their indifferent attitude toward banks. ‘next’ was entirely designed around the “Make it Happen” brand ideia. To deliver this purpose, ‘next’ offers a pro-active bank experience designed to help customers to do more with their money, to achieve more in their lives. It’s a customer centric – not transaction centered – full banking service that uses data and context to inform better individual financial decisions.
Designer: Vitor Andrade, Wagner Veloso, Ilan Orengel, Patricia Belo, Bruno Reis
Diretor de Arte: Vicente Silva, Cesar Marchetti, Virgilio Silva