Wave Festival

Alexandre Vilela (Xã)

Chief Creative Officer, Z+ HAVAS (Brasil)

Graduated in Advertising and specialized in Graphic Design at Berkshire College of Arts and Design in Reading, England.
He has been working in Advertising since 1990.
Chief Creative Officer (CCO) at Z+ Havas and former Creative Director at Publicis São Paulo and, before that, Creative Director at Y&R São Paulo, the biggest advertising agency in Brazil. Alexandre has also worked as Art Director for other leading Brazilian agencies like DM9DDB, Lowe-Loducca, Borghierh-Lowe, Lew’Lara/TBWA, DPZ. With more than 20 years of experience in the advertising industry, took care of huge national and international brands, such as Heineken, AMBEV, Coca-Cola, HSBC, Itaú Bank, Johnson’s, Procter, Vivo Telecommunications, Mitsubishi, Hyundai, TIM Telecommunications, NOKIA, TAM Airlines, Azul Airlines, Timberland, Hershey’s, Chupa Chups etc. And is awarded on several national and international advertising festivals (24 Cannes Lions, One Show, D&D).

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