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Publicidade

Wave Festival

27 A 29 DE MAIO DE 2019 | GRAND HYATT, RIO DE JANEIRO - RJ

Film / GrandPrix

Título: The Endless Ad
Categoria: E01.Innovation in Film
Agência: Wieden+Kennedy
Anunciante: P&G

Sinopse: To promote the new Old Spice Durascent technology that can make you smell great forever, we created an ad inside an ad inside an ad inside an ad inside an ad inside an ad that became the first endless ad ever made. For real: it even got into the Guinness World Records.

After airing for 14 uninterrupted hours on TV, the endless ad is now being streamed online for all eternity. To make this possible, we created thousands of clips that are randomly displayed endlessly on a dedicated website. Through basic combinatorial analysis, we made sure the video would never repeat itself. Even if you watch it for one thousand years.

Sinopse em inglês: To promote the new Old Spice Durascent technology that can make you smell great forever, we created an ad inside an ad inside an ad inside an ad inside an ad inside an ad that became the first endless ad ever made. For real: it even got into the Guinness World Records.

After airing for 14 uninterrupted hours on TV, the endless ad is now being streamed online for all eternity. To make this possible, we created thousands of clips that are randomly displayed endlessly on a dedicated website. Through basic combinatorial analysis, we made sure the video would never repeat itself. Even if you watch it for one thousand years.

Informações adicionais: P&G just launched its new Durascent fragrance in Latin America: a deodorant technology that makes your nose never get used to your own scent. In other words, the Old Spice amazing fragrance can now last forever. Now, the brand needed to promote the new product feature in Latin America through a stunt with a limited media budget. So they challenged us to create unformatted content that could be relatable to its target audience.

Informações adicionais em inglês: P&G just launched its new Durascent fragrance in Latin America: a deodorant technology that makes your nose never get used to your own scent. In other words, the Old Spice amazing fragrance can now last forever. Now, the brand needed to promote the new product feature in Latin America through a stunt with a limited media budget. So they challenged us to create unformatted content that could be relatable to its target audience.

Conspiração: Production

Loud: Audio Production

Executive Creative Director: Renato Simões

Copywriter: Rafael Melo

Art Director: Felipe Paiva, José Ferraz

Creative Director: Bruno Oppido

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