Meio&Mensagem
Publicidade

Wave Festival

27 A 29 DE MAIO DE 2019 | GRAND HYATT, RIO DE JANEIRO - RJ

Film / Prata

Título: Drink Right, F*** Right
Categoria: B02. Drink
Agência: Wieden+Kennedy
Anunciante: AB InBev

Sinopse: Skol Beats, the most beloved alcoholic beverage in Brazil, assigned us to come up with a campaign that could convince young people to drink responsibly. So we needed an argument that wouldn’t try to stop them from drinking completely, but convince them to stop over drinking. We went deep into young people’s culture and came up with an argument they couldn’t ignore: overdrinking gets in the way of good sex. Finally, a way to make responsible drinking cool. We made a movement out of this argument, called “Drink Right, F*** Right”, and spread our message all over the country.

Sinopse em inglês: Skol Beats, the most beloved alcoholic beverage in Brazil, assigned us to come up with a campaign that could convince young people to drink responsibly. So we needed an argument that wouldn’t try to stop them from drinking completely, but convince them to stop over drinking. We went deep into young people’s culture and came up with an argument they couldn’t ignore: overdrinking gets in the way of good sex. Finally, a way to make responsible drinking cool. We made a movement out of this argument, called “Drink Right, F*** Right”, and spread our message all over the country.

Production: Landia

Audio Production: Evil Twin

Executive Creative Director: Renato Simões

Redator: Matheus Endo, Ana Luisa Clé, Lucas Saicali

Diretor de arte: Ana Blanes, Lucas Succi, Iedo Gualberto

Diretor de criação: Bruno Oppido

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