Meio&Mensagem
Publicidade

Wave Festival

27 A 29 DE MAIO DE 2019 | GRAND HYATT, RIO DE JANEIRO - RJ

Film / Bronze

Título: Door
Categoria: A12. Telecommunications
Agência: Dhélet VMLY&R
Anunciante: Movistar

Sinopse: Durante 2018, en Argentina, hubo un femicidio cada 32 horas y el 62% de esas muertes sucedieron dentro de los hogares de las víctimas.
¿Qué hicimos para concientizar sobre este drama? Nos basamos en un insight muy popular. En otro tipo de peligro, uno por el que pasan todas las mujeres en Argentina: caminar solas por la calle. Ellas andan con miedo, tienen trucos para entrar rápido a su casa y hasta arman grupos de Whatsapp con sus amigas para avisarse cuando llegaron.
Estos dos mundos. El interior del hogar y el exterior son los que se cruzan en “Puerta”.

Sinopse em inglês: During 2018, there was a femicide every 32 hours in Argentina, and 62% of those deaths occurred inside of the victim’s household.
The UN reports that the most dangerous place for a woman is her own house.
What did we do to raise awareness about this drama?
We used another popular issue: The fear that every woman feels in Argentina when she walks on the street at night alone.
And an insight: Every time a woman arrives to her house at night, she sends a message to a friend or a familiar to let them know she is safe.
These two worlds, inside and outside their home, join at “Door”.

Ladoble TVC Production + Post: TVC Production + Post

Papa Music: Music Production

Wunderman: Co-Agency

Creative Director: Sergio Paoletta, Juani Calvo

Copywriter: Lidia Bartroli

Art Director: María Martínez López

Art Director/Editor: Micaela Vergez

Agency Producer: Juan Maidana

Chief Executive Officer – Ladoble: José Arnal

Director – Ladoble: Ivan Vescovo

Executive Producer – Ladoble: Adrián Aspani

Producer – Ladoble: Jaime Aguilar Vial

General Producer – Ladoble: Nicolás Spinosa

Post Production – Ladoble: Luis Staffolani

Editor – Ladoble: Gustavo Macri, Camila Crespo

Color – Ladoble: Lu Larrea

Chief of Brand and Communication – Movistar: Almendra Ogdon

Head of Digital Communication – Movistar: Florencia Panizoni

Communication and Brand Analyst – Movistar: Agustina Iparraguirre

Digital Communication Analyst – Movistar: Alejandra Fonterosa

General Account Director – Wunderman: Fabiana Antonelli

Client Service Director: Belén Yusso

Account Director – Wunderman: María Jazhal

Account Supervisor – Wunderman: Fernanda Vales

Head of Production – VMLY&R: Luis Pompeo

Patrocínio

Apoio

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