Film / Bronze
Título: Door
Categoria: A12. Telecommunications
Agência: Dhélet VMLY&R
Anunciante: Movistar
Sinopse: Durante 2018, en Argentina, hubo un femicidio cada 32 horas y el 62% de esas muertes sucedieron dentro de los hogares de las víctimas.
¿Qué hicimos para concientizar sobre este drama? Nos basamos en un insight muy popular. En otro tipo de peligro, uno por el que pasan todas las mujeres en Argentina: caminar solas por la calle. Ellas andan con miedo, tienen trucos para entrar rápido a su casa y hasta arman grupos de Whatsapp con sus amigas para avisarse cuando llegaron.
Estos dos mundos. El interior del hogar y el exterior son los que se cruzan en “Puerta”.
Sinopse em inglês: During 2018, there was a femicide every 32 hours in Argentina, and 62% of those deaths occurred inside of the victim’s household.
The UN reports that the most dangerous place for a woman is her own house.
What did we do to raise awareness about this drama?
We used another popular issue: The fear that every woman feels in Argentina when she walks on the street at night alone.
And an insight: Every time a woman arrives to her house at night, she sends a message to a friend or a familiar to let them know she is safe.
These two worlds, inside and outside their home, join at “Door”.
Ladoble TVC Production + Post: TVC Production + Post
Papa Music: Music Production
Wunderman: Co-Agency
Creative Director: Sergio Paoletta, Juani Calvo
Copywriter: Lidia Bartroli
Art Director: María Martínez López
Art Director/Editor: Micaela Vergez
Agency Producer: Juan Maidana
Chief Executive Officer – Ladoble: José Arnal
Director – Ladoble: Ivan Vescovo
Executive Producer – Ladoble: Adrián Aspani
Producer – Ladoble: Jaime Aguilar Vial
General Producer – Ladoble: Nicolás Spinosa
Post Production – Ladoble: Luis Staffolani
Editor – Ladoble: Gustavo Macri, Camila Crespo
Color – Ladoble: Lu Larrea
Chief of Brand and Communication – Movistar: Almendra Ogdon
Head of Digital Communication – Movistar: Florencia Panizoni
Communication and Brand Analyst – Movistar: Agustina Iparraguirre
Digital Communication Analyst – Movistar: Alejandra Fonterosa
General Account Director – Wunderman: Fabiana Antonelli
Client Service Director: Belén Yusso
Account Director – Wunderman: María Jazhal
Account Supervisor – Wunderman: Fernanda Vales
Head of Production – VMLY&R: Luis Pompeo
Patrocínio