27 A 29 DE MAIO DE 2019 | GRAND HYATT, RIO DE JANEIRO - RJ
Film / Bronze
Título: Destination Unknown
Categoria: B08. Travel
Agência: Dhélet VMLY&R
Sinopse: Por primera vez en la historia, River Plate y Boca Juniors iban a jugar entre sí la final de la Copa Libertadores de América. Todas las marcas se apuraron a comunicar. Todas, excepto el pequeño motor de búsqueda de vuelos Turismocity. No había vuelos que comunicar, el partido se iba a jugar en Argentina. Sin embargo, llegó el día del partido, algunos fanáticos violentos lanzaron piedras al micro de Boca y el partido se suspendió. Se tomó la decisión de jugarlo en otro país, pero nadie sabía dónde … Se consideraron innumerables ciudades. Las marcas no tenían idea de qué decir y, de repente, Turismocity sí. Con un video con el chiste más tonto de todos, la marca comunicó los precios más bajos para los vuelos a todos los posibles destinos de la final.
Sinopse em inglês: The two biggest football teams of Argentina, River Plate and Boca Juniors, were playing against each other for the first time in the final of the Copa Libertadores de América: the most important South American tournament. All brands hurried to advertise. All of them, except the little flight search engine Turismocity. There were no flights to advertise because the match was going to be played in Argentina. However, the day of the match came and when least expected a few violent fans threw stones at the Boca Juniors bus. The match got suspended. It was going to be played somewhere else, but nobody knew where… Countless cities were considered. Brands had no idea of what to say and suddenly Turismocity did.
Transcrição do spot: –
Tradução do spot para inglês: We start to hear Turismocity’s classic jingle and the voice over says: Don’t miss the Ultimate Final. Travel to Asuncion Paraguay for only 10.352 pesos.
The radio spot ends and we unexpectedly hear the studio operator speaking to the narrator: Great take! Great. Cut. Let’s do one more because there was a change of venue and it looks like it’s going to be played in Miami. Miami 25.505 pesos.
Studio operator: Recording.
They restart the recording. We hear the jingle again and the narrator says: Don’t miss the Ultimate Final. Travel to Miami for only 25.505 pesos.
Studio operator: Great Pato. Let’s do one more take. One more with Abu Dhabi because it looks like it’s going to be played in Arabia.
They restart the recording. We hear the jingle again and the narrator says: Travel to Abu Dhabi for only…
The music rewinds interrupting the recording.
Studio operator: Doha.
Studio operator: Yes. Qatar.
The music restarts and the narrator starts all over again: Travel to Doha for 60 thousand.
Studio operator: Done! Ohhh… It’s Madrid now. It looks like it’s Madrid now. Do we have Madrid? Yes. 30.000 pesos. Fine. Pato! Pato come back!
Narrator: Well… No matter the destination find the cheapest price in Turismocity.
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Resultados documentados: –
Informações adicionais em inglês: Because the final of the Copa Libertadores de América was going to be played in Argentina, the same country of each of the teams playing on it, there were no flights to advertise. However, when the day of the match came, a few violent fans threw stones at the Boca Juniors bus causing the match to get suspended. That´s when the small flight search engine Turismocity saw an opportunity no one else noticed. A radio aired the same day of the official announcement of which city was hosting the final that transformed the suspension of the most important Latin American football final into a business opportunity while all the big competitors stood still and saw it went viral.
BigSound Studio: Radio Production
Ladoble: Case Production
Creative Director: Sergio Paoletta
Copywriter: Nicolás Montanaro
Art Director / Editor: Micaela Vergez
Graphic Designer: Fernando Meccia
Account Director: Luz Illescas
Account Supervisor: Facundo Palacios
Agency Producer: Marcelo Fontao
Editor – BigSound Studio: Sebastian Leguizamon, Luciano Zerbarini
CEO – Ladoble: José Arnal
Director – Ladoble: Ivan Vescovo
Editor – Ladoble: Camila Crespo
Post Production – Ladoble: Luis Staffolani
Co-Founder – Turismocity: Julián Gurfinkiel