Film / Ouro

Título: Dark Chocolate Humor
Categoria: B01. Food
Agência: Wieden+Kennedy
Anunciante: Mondelez

Sinopse: Mondelez wanted an appetite appeal campaign to promote Lacta 5Star. But they also needed awareness. And to get people talking about our brand, we decided to deliver the appetite appeal the client needed. With a dark humor touch.

In these spots, we are introduced to a magical world of chocolate where tiny chocolate people are brutally – and deliciously – slaughtered by the other 5Star ingredients in every tasty way we could find.

Sinopse em inglês: Mondelez wanted an appetite appeal campaign to promote Lacta 5Star. But they also needed awareness. And to get people talking about our brand, we decided to deliver the appetite appeal the client needed. With a dark humor touch.

In these spots, we are introduced to a magical world of chocolate where tiny chocolate people are brutally – and deliciously – slaughtered by the other 5Star ingredients in every tasty way we could find.

Informações adicionais: Lacta 5Star is a new Mondelez chocolate brand in Brazil. And with not such a big media budget, we had the challenge to create an appealing campaign that also made the brand’s target audience (18-25 Brazilians) talk about the product. In a market where candy ads are generally lighthearted, the deliciously and bloody chocolate ads broke interaction records on the brand’s social networks and made Brazilians talk about a chocolate ad like they haven’t done in a while.

Informações adicionais em inglês: Lacta 5Star is a new Mondelez chocolate brand in Brazil. And with not such a big media budget, we had the challenge to create an appealing campaign that also made the brand’s target audience (18-25 Brazilians) talk about the product. In a market where candy ads are generally lighthearted, the deliciously and bloody chocolate ads broke interaction records on the brand’s social networks and made Brazilians talk about a chocolate ad like they haven’t done in a while.

Vetor Zero/Lobo: Production

Copywriter: Rafael Melo

Art Director: José Ferraz, Felipe Paiva

Creative Director: Bruno Oppido

Executive Creative Director: Renato Simões