Meio&Mensagem
Publicidade

Wave Festival

27 A 29 DE MAIO DE 2019 | GRAND HYATT, RIO DE JANEIRO - RJ

Film / Bronze

Título: 3D Activist
Categoria: D01. Screens & Events
Agência: ALMA DDB
Anunciante: Change the Ref

Sinopse: A grieving father transforms his son’s murder into a national effort to establish better gun laws — using the same 3-D printing tech churning out guns across the country. The film captures the creation of the world’s first 3D -printed activist, modeled on Joaquin “Guac” Oliver, one of 17 Parkland students killed in the 2018 mass shooting. Guac the 3-D activist travels from New York to South Africa, and to the steps of Congress in Washington D.C., to highlight the dangers of the lawful online distribution of 3-D gun blueprints. As Guac is transformed from victim to activist, he and his family work to safeguard our children from a government failing to provide them the safety and protection that should be their birthright.

Sinopse em inglês: A grieving father transforms his son’s murder into a national effort to establish better gun laws — using the same 3-D printing tech churning out guns across the country. The film captures the creation of the world’s first 3D -printed activist, modeled on Joaquin “Guac” Oliver, one of 17 Parkland students killed in the 2018 mass shooting. Guac the 3-D activist travels from New York to South Africa, and to the steps of Congress in Washington D.C., to highlight the dangers of the lawful online distribution of 3-D gun blueprints. As Guac is transformed from victim to activist, he and his family work to safeguard our children from a government failing to provide them the safety and protection that should be their birthright.

Informações adicionais: The U.S. is in the midst of political turmoil. People’s ideologies are permeating everyday culture and gun policies are dividing an already fractured country.

On an average day, more than 90 people in the U.S. are killed by firearms; of them, nearly 1,300 are children.

2018 was by far the worst year on record for gun violence in schools; sadly, today in the U.S., children are being forced to perform routine “active shooter drills”— this should not be the guiding principle that helps shape a child’s future.

The U.S. government fueled the gun violence crisis even more by allowing the free online distribution of 3D-gun blueprints for everyone to download. These plastic weapons don’t have serial numbers, are untraceable, can pass through metal detectors and can be made on demand by anyone, including felons.

With the same technology used to make plastic guns, we printed a life-size replica of Joaquin, turning him into a symbol that will forever fight against gun violence.

Joaquin’s journey of a victim turned activist is chronicled in a documentary, sparking a much-needed debate in the U.S congress about 3D-printed weapons and ultimately to get stricter gun regulations overall.

Informações adicionais em inglês: The U.S. is in the midst of political turmoil. People’s ideologies are permeating everyday culture and gun policies are dividing an already fractured country.

On an average day, more than 90 people in the U.S. are killed by firearms; of them, nearly 1,300 are children.

2018 was by far the worst year on record for gun violence in schools; sadly, today in the U.S., children are being forced to perform routine “active shooter drills”— this should not be the guiding principle that helps shape a child’s future.

The U.S. government fueled the gun violence crisis even more by allowing the free online distribution of 3D-gun blueprints for everyone to download. These plastic weapons don’t have serial numbers, are untraceable, can pass through metal detectors and can be made on demand by anyone, including felons.

With the same technology used to make plastic guns, we printed a life-size replica of Joaquin, turning him into a symbol that will forever fight against gun violence.

Joaquin’s journey of a victim turned activist is chronicled in a documentary, sparking a much-needed debate in the U.S congress about 3D-printed weapons and ultimately to get stricter gun regulations overall.

Voodoo Manufacturing: 3D Printing

Joinery: Production

Animal Music: Music Production

CEO/Creative Chairman: Luis Miguel Messianu

SVP, Production: Michelle Headley

VP, Strategic Planning & Innovation: Juan Luis Isaza

Executive Creative Director/Content: Iu La Lueta

Executive Creative Director: Virgilio Flores, Monica Marulanda

Associate Creative Director: Jonathan Garcia

Senior Copywriter: Humberto Maldonado

Executive Producer: Jay Rivera

Producer: Victoria Marichal

Executive Producer, Studio: Yeyo Marquez

Senior Producer, Studio: Jennifer O. Eirea

Senior Editor: Tim Downing, Pablo Colella

Editor/Conform/Gfx: David Becerra

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