Social Change / Shortlist

Título: LA ESCUELA DE LA SOSTENIBILIDAD
Agência: SANCHO BBDO WORLDWIDE / GOOGLE
Anunciante: BANCOLOMBIA

Diretor de criação: HUGO CORREDOR / GIOVANNY MARTINEZ / SANCHO BBDO TOTAL WORK PARA BANCOLOMBIA / GOOGLE

Sinopse: LA ESCUELA DE LA SOSTENIBILIDAD, DE SANTA CRUZ DEL ISLOTE (LA ISLA MÁSDENSAMENTE POBLADA EN EL MUNDO) NOS ENSEÑA A VIVIR SOSTENIBLEMENTE CON ELMÍNIMO DE RECURSOS NATURALES Y ECONÓMICOS.A TRAVÉS DE UNA EXPERIENCIADIGITAL.

Produtora: THE ZOO GOOGLE / MEDIA MONKS / FLARE

Sinopse em Inglês: Imagine an overpopulated world where water is worth more than gold, food is scarce and electricalenergy is a luxury. This world, that could be the one that awaits us in a few years, is that of theinhabitants of a small island in the Caribbean today. Bancolombia -the most important bank inColombia- and Google have come together to turn this island -that until today was only recognizedfor being the most densely populated of the world- into a school, that through the austere lifestyle ofits inhabitants will teach us to take the best advantage of resources like water, energy and food, and to have a better experience at living within a community