Social Change / Shortlist

Título: FEMPLEA
Agência: Wunderman BA
Anunciante: Fundacion Mujeres en Igualdad

Diretor de criação: Sebastian Tarazaga / Dany Minaker

Produtor da agência: Laura Martinez

Redator:: Ignacio Rozental

Atendimento: Leonardo Ferrari

Produtora de som: Violeta

Outros créditos: Agencia: Wunderman Buenos Aires.Anunciante: Fundación Mujeres En Igualdad.Campaña: Femplea.Directores Generales Creativos: Sebastian Tarazaga, Directores Generales Creativos :Dany Minaker. Managing Director: Victoria Cole.Directores Creativos: Ignacio Rozental, Directores Creativos: Emmanuel Nogueira.Head of Art: Fernando Rossini. Directora de arte: Isabella Perrotat Menconi. Directores de arte: Jonathan Mogollon, Andres BorjaDirector de Tecnología: Francisco Facal.Technology Manager: Diego Miola.Tech Lead: Santiago RulfiDesarrollador Mobile: Gastón Schattenhofer, Giannina Calcagno.Desarrollador Web: Pablo Mendoza.Project Manager: Bárbara Laffue, Laura Romero. UX Lead: Alejo Romano.QA: Constanza Pascual, Florencia Pelizza.Jefa de Producción: Laura Martínez.Directora General de Cuentas: Eliana Kaplan.Directora de Cuentas: Carolina Graziano.Ejecutivo de Cuentas: Leonardo Ferrari.Head of PR: Daniela Tucci.Social Media Manager: Andrea Camacci.Responsable por Cliente: Monique Thiteux Altschul, Silvia Ferraro.

Sinopse: In Argentina gender violence is a very serious problem. During 2017 one femicide took place every day. Women are harassed in the streets, in social networks and even in their own homes. In this sense, hiring home services is a frequent issue that women deal with every day – locksmith, electricians, etc. Many women feel uncomfortable letting a strange man into their homes as they are exposing themselves to harassment and even danger. To avoid this risk and to create awareness, we developed FEMPLEA, a first of its kind, free app for women to hire home services exclusively performed by women. FEMPLEA is the first free app that connects women in the home service industry to other women that want to hire them, providing a safer environment for both parties. We developed the brand from scratch, keeping safety and security as our main priority. To guarantee the reliability of the app, we created a Face Recognition and an ID verification system that only allows the entry of women. From the app’s design we decided to show in a direct and concrete way the union of women. Content-wise, the app allows for easy search functionality, detailed profiles, and an e-commerce platform to hire and pay the female workers.

Designer: Isabella Perrotat

URL:: https://www.femplea.com/#home

Diretor de Arte: Emmanuel Nogueira / Fernando Rossini

Produtora: Rebolucion / MYM

Diretor: Fernando Rossini