Meio&Mensagem
Publicidade

Wave Festival

27 A 29 DE MAIO DE 2019

Media / Prata

Título: Volvo Live Reviews
Agência: Grey Brasil
Anunciante: Volvo Cars Brasil

Diretor de criação: Bruno Brux

Redator:: Felipe Cirino/ Mercedes Romero

Outros créditos: Co-president & CCO: Rodrigo Jatene/ VP, Executive Creative Director: Adriano Matos/ Co-president- Marcia Esteves/ VP, Operations: Elise Passamani/ VP, Planning: Raquel Messias/ VP, Media: Thiago Franzão/ Integrated Production: Nathalia Beividas/ Broadcast Production Director: Renata Ruas/ Print Production Director: Robinson Silva/ Editor,Finisher: Felipe Bartorilla/ Production team: Nicole Godoy e Izabel Soares/ Project Management: Amanda Ramos/ Account team: Caroline Conrado, Andressa Fernandes e Juliana Pastori/ Technology team: Antonio Correa e Anselmo Peixoto/ Digital Production team: João Lopes/ Fernando Boniotti/ Carol Affonseca/ Fabio Galvão/ Print Production: Iranildo ALves Silva/ Image Producer: Cego Video/ Cego Video team: Daniel Levenhagen, Rhauan Santana de Oliveira, Gildeão Cardoso Morais, Juan e Juan Paulo Matinez e Julia Maury/ Finisher: PICMA Creative Post/ Audio Producer: Lucha Libre Audio/ Lucha Libre Audio team: Paulinho Corcione e Dani Celer/ Global Creative Chairman: Per Pedersen/ Regional CEO: Eduardo Maruri/ Regional CCO: Diego Medvedocky

Sinopse: At Volvo, innovation is a core value, a fact reflected in its essential brand identity. To launch the Volvo XC60, the newest model in the brand’s best-selling line, we followed this path. The car’s launch needed something that would draw attention to the brand and, at the same time, entice people to test drive it. But test drives aren’t usually very interesting. We had to create an experience for drivers willing to know and test our car. We had to innovate like Volvo would.

Diretor de Arte: Felipe Petroni/ Pedro Rocha

Sinopse em Inglês: At Volvo, innovation is a core value, a fact reflected in its essential brand identity. To launch the Volvo XC60, the newest model in the brand’s best-selling line, we followed this path. The car’s launch needed something that would draw attention to the brand and, at the same time, entice people to test drive it. But test drives aren’t usually very interesting. We had to create an experience for drivers willing to know and test our car. We had to innovate like Volvo would.

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