Publicidade

Wave Festival

27 A 29 DE MAIO DE 2019 | GRAND HYATT, RIO DE JANEIRO - RJ

Promo / Shortlist

Título: Hotel Ecosport
Agência: GTB
Anunciante: Ford Motor Comapny

Diretor de criação: Global CD: Toby Barlow/ ECD: Vico Benevides/ CD: Rodrigo Strozenberg, Arnaldo Boico, Rafael Freire

Produtor da agência: Luana Aghata

Redator:: Caio Lekecinskas

Atendimento: Priscila Oliveira, Mariana Oliveira, Rafael Colli

Produtora de som: Antfood

Outros créditos: Creative Technologist: Ícaro de Abreu/ Digital Planner: Livia Lanzoni/ Planning: Andre Katayama/ Planning CRM: Fernando Takey/ Planning Director: Rafael Lavor/ Integrated producer: Curt JaksenUX: Maira SassoMedia: Juliana Mol

Sinopse: Ford EcoSport pioneered the SUV category in Brazil. And since its release, it took the Freedom territory for itself in its communication. But with the arrival of new competitors in the Brazilian Market, the Freedom territory is no longer a hegemonic one of EcoSport. Therefore, to remain competitive and relevant in this market, brands must always be creating new experiences for their clients.The Ford EcoSport was made for the adventurous; those who like to go further and discover new places. And for the consumers to make the most out of their stay, we created the Hotel EcoSport. The first spare tire cover that is also a tent. An exclusive hotel accompanying EcoSports owners wherever they go. With convenient design, it is easy to assemble and carry along with your EcoSport. The world’s only hotel with as many stars as you want, where guests have natural air conditioning, private beaches, no scheduled check-ins and can also choose the room’s view.

Diretor de Arte: Raphael Taira, Gabriel Carletti

Produtora: Landia

Diretor: Nixon Freire

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