Promo / Shortlist
Título: Comeback Calendar
Agência: GTB
Anunciante: Ford Motor Company
Diretor de criação: Direção de Criação Executiva: Vico Benevides/ Direção de Criação: Rodrigo Strozenberg, Arnaldo Boico
Produtor da agência: Luana Aghata, Brunno Papa
Redator:: Henrique Zirpoli, Alex Adati
Atendimento: Sergio Silveira, Rodolfo Luz, Matheus Trigo
Produtora de som: Antfood
Outros créditos: Creative Technologist: Ícaro de Abreu/ Ilustrator: Guilherme Portugal/ Prototipagem: Manoel Cipriano/ Planejamento: Dorian Dack, Fernando Takey, Mariana Fortti/ Mídia: Rafael Pascoal, Leandro Fonseca, Felipe Lopes, Monique Reis/ Tecnologia: Media Monks
Sinopse: Every year Ford Trucks creates a different calendar to distribute on their dealerships. But in fact, truckers don’t use this calendar. It’s their families who use it. So we decided to create a calendar especially for them. Truck drivers carry all types of load: wood, rocks, foods, etc. But the heaviest load is the one their families carry: the missing of a family member. So we created a calendar that not only gives you the dates, but by using a mobile device it communicates with a location device installed on the truck and alerts the truck driver’s family when he is coming back home (less than 1 mile from home).
Diretor de Arte: Daniel Massih, Thiago Barbieri, Guilherme Portugal
Produtora: Santa Transmedia
Diretor: Gustavo Gripe
Patrocínio