Mobile / Shortlist

Título: Fri Movistar
Agência: Wunderman Bs As
Anunciante: Movistar

Diretor de criação: Executive Creative Director: Sebastián Tarazaga / Dany Minaker – Creative Director: Leo Orsolini

Produtor da agência: Josefina Espil

Outros créditos: Agency: Wunderman Buenos Aires
Announcer: Movistar
Product: FRI Movistar
Art director: Omar Barrantes – Federico Alfonso – Valeria Díaz
Copywriting: Eugenio Novas
Technology Director: Francisco Facal
Technology Manager: Diego Miola
Mobile Lead: Santiago Rulfi
Project Manager: Barbara Kurflan
Client Services Director: Fabiana Antonelli
Account Director: María Jazhal
Account Supervisor: Agustina Giffi
Account Executive: Fernanda Vales
Journalistic producer: Mariano Feijoo

Sinopse: Our challenge was to revive the relationship with a non-stop demanding segment, The Millennials.
Partner with music from a non-traditional perspective other than the one used by renowned platforms. Thus creating a day to day bond with youth as well as with consumers who enjoy this type of content.
We create Fri, a specially designed platform for emerging bands. Enabling people to discover new bands. Furthermore the application allows playlist creation and sharing. Listen to lists that have been cured by renowned artists, access to the agenda of events and even request tickets for the shows of their preferred bands.
– In a two month period the application achieved more than 30K downloads.
– Over 300 bands joined.
– The preferred bands played before 70 thousand people at Movistar’s FRI Music.

Diretor de Arte: Laura Alvez

Produtora: Kocawa

Diretor: Pablo Fara