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Wave Festival

Mobile / Ouro

Título: Donate the Bars
Agência: J. Walter Thompson
Anunciante: Atados

Diretor de criação: CCO:Ricardo John,Rodrigo Grau/ECD:Humberto Fernandez/DC:Rodrigo daMatta,Hernán Rebalderia, Gustavo L

Produtor da agência: Marcia Lacaze

Redator:: Pedro Araujo

Atendimento: Thiago Galdi, Yves Rodrigues, Fábio Bastouly, Marcela Castelli

Produtora de som: Pedro Angeli

Outros créditos: Creative Technologist: Drausio Tronolone / Motion Designer:Marco Loschiavo / Diretora Produçao Digital:Maisa Delgado / Digital Producer: Helio Valente/ Art Buyer: Ana Mello/ Mídia: Camila Bertoli, João Dabbur, Siloe Neves / Planejamento: Fernand Alphen , Isabella Mulholland/ Diretor de Criação: Rodrigo Da Matta, Hernán Rebalderia, Gustavo Lacerda

Sinopse: Most NGOs that are a part of the Atados hub can’t afford space in the media for their charities. We had to find new ways to get the attention they deserve, to connect them with audiences that consume digital content on a daily basis, and raise awareness of their causes. One out of every six videos posted on YouTube has black bars on both sides. That happens because, when YouTube users post a video that does not conform to their ratio standards, mostly filmed with smartphones, the platform sandwiches the video between two black bars. “Donate the Bars” leverages these unused spaces by transforming them into ad opportunities for NGOs. They became free digital billboards.

Diretor de Arte: Fernando Palandi / Head of Art: Fabio Simões

Produtora: Filet

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