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Título: Kobe’s Rules Book
Agência: Africa
Anunciante: ESPN
Diretor de criação: Sergio Gordilho/ Matias Menendez/ Nicolas Ferrario
Produtor da agência: Rodrigo Ferrari/ Stella Gafo – Produção do Projeto: Guilherme de Oliveira/ Rafael Coelho
Redator:: Nicolas Ferrario/ Mateus Coelho/ Lucas Ribeiro
Atendimento: Marcio Santoro/ Juliana Araujo/ Lucas Fajardo
Produtora de som: Big Foote
Outros créditos: CCO: Sergio Gordilho
ECD: Alvaro Rodrigues/ Rafael Pitanguy/ Eco Moliterno
Illustrator: Alexandre Kazuo, Pedro Gabbay, Pedro Sanguiné, Raphael Santos, Rafaela Teixeira, Theo Cardinali, Edson Rosa, Rodrigo Molina, Fernanda Oliveira, Bruno Menon.
Media: Luiz Fernando Vieira
Executive Producer: Mayra Gama/ Fernando Fanucchi
Editing: Patricia Junqueira
Post Producer: Diulle Sorrentino/ Beach-Serginho Pascoalino
Production: Chris Jordão/Gabriel Soster/Erick Lee
Final art professional: Fezão Barbieri
Sinopse: Kobe Bryant went beyond what is usually expected from a basketball player. He challenged limits, overcame records and re-wrote the history of the sport.
To pay homage to Kobe Bryant, we turned NBA’s Rules Book into Kobe’s Rules Book. To do that, we did a retrospective of his entire career, from the origin of his name to his score in his last game. Then, we gathered a team of 12 artists to make interventions in each of NBA’s Rules Book’s pages, according to the theme of that particular part. For each page, an intervention, using illustrations, typography, sewing, ink that glows in the dark, and even bandages.
Diretor de Arte: Matias Menendez/ Alexandre Kazuo/ Pedro Gabbay
Produtora: PBA Cinema/ Produtora Associados
Diretor: Santi Dulce
Diretor de Fotografia: Felipe Hermini
Patrocínio