Design / Bronze

Título: Magic Words – The Book
Agência: Almap BBDO
Anunciante: HP

Diretor de criação: Luiz Sanches, Bruno Prosperi, Andre Goia, Benjamin Yung Jr., Marcelo Nog., Pernil, Luciana Haguiara

Produtor da agência: José Roberto, Anderson Teixeira, Liverson Costa Santos, Fred de Oliveira

Fotógrafo:: Gabriel Bianchini, José Cabaço, Ale Charro e Samuel Costa

Redator:: Luciana Haguiara

Atendimento: Fernanda Costa

Produtora de som: Satelite Audio

Outros créditos: Creative Technologist: Renato Jun Okida

Sinopse: Magic Words is an integrated campaign helps illiterate people to write their stories and messages to their family members in the most far-flung corners of Brazil. A project that amplifies possibilities to communicate better for people, uses technology to give life to stories that would be lost in time leaving a legacy to further generations, captivates de audience and adds value to printer. An idea able to create an emotional relationship between the brand and the people in a completely personalized direct marketing initiative.

Designer: Nando Sperb

Diretor de Arte: Pedro Burneiko, Renato Jun Okida, Tiago Padilia, Nando Sperb

Produtora: The Goodfellas, Bando Studio

Diretor: Leandro HBL

Diretor de Fotografia: Vagner Jabour