Publicidade

Wave Festival

Cyber / Shortlist

Título: The Other birth
Agência: MCCANN-ERICKSON S.A. DE PUBLICIDAD
Anunciante: Nestlé Chile

Diretor de criação: Guido Puch César Aburto

Produtor da agência: Jenifer Meneses

Redator:: Diego Tolín

Sinopse: Last Mother’s Day we took the opportunity to continue building on the premise that a mother’s love grows from the heart.

An emotional video in which the passing weeks of a pregnancy get mistaken with what actually is the wait during an adoption process, an equally emotional but certainly more uncertain ride which connected really well with people, generating more than 3 million organic views and shared more than 48 thousand times. It was also reviewed on most national media and more than 20 international media outlets.

3,740,912 Organic views
48,157 shares
(1,700% higher than expected)

Diretor de Arte: Hernán Almendras

Diretor: Caco Marshall

Diretor de Fotografia: Marcelo Liberona

Patrocínio

Realização