Cyber / Shortlist

Título: PLAY FOR LIFE
Agência: F.biz
Anunciante: FUNDAÇÃO PRO SANGUE

Diretor de criação: Fabio Astolpho e Rodrigo Senra

Redator:: Douglas Spernega

Outros créditos: Audiovisual: Iara Demartini e Daniela Freitas | Motion: Wesley Silva | Media: Luciana Prado

Sinopse: The supplies of the largest blood bank in Brazil was in the red. We solved that problem with music and thousands of fans giving blood for their idol. We invited Manu Gavassi, one of Brazil’s most popular singers and online superstar, to release a music video in a way that had never been done before: a blood donation action. The video was released bit by bit as fans gave blood. When the Pró-Sangue Foundation was completely restocked with all necessary blood types, the video was released in full.

URL:: https://www.youtube.com/user/ManuGavassiVEVO

Diretor de Arte: Patricia Medeiros e Guilherme Mangialardo