Cyber / Shortlist
Título: Vem Junto
Agência: R/GA MEDIA GROUP
Anunciante: Nike Do Brasil Comércio e Participações Ltda.
Diretor de criação: Saulo Rodrigues, Carlos Fonseca, Henrique Rojas, Xavier Gallego
Produtor da agência: Rafael Messias
Redator:: Rafael Miessi
Atendimento: Ana Hasegawa, Tatiana Hawthorne
Produtora de som: Canja Audio Culture
Outros créditos: VP, Managing Director: Fabiano Coura; VP, Tecnologia & Produção: Edson Sueyoshi; Planejamento: Fabiano Coura, Karina Corchs, Arthur Calefe; UX: Thiago Franco, Julian Gonçalves; Producer: Luiz Bacellar; Motion Design: Felipe Mahalem, Tiago Souza
Sinopse: People use social groups to engage with everything these days. So why not take advantage of this habit to motivate non runners?
We created Come Together: a platform that uses the power of social media to motivate people to run in groups, creating runs based on their interests.
Since its launch, the platform has been a success with more than a thousand run events created, 20.000 people engaged and more than 97.000 KMs covered.
Now running is more than a sport. It’s a social movement.
Designer: Patricia Mo, Wagner Veloso, Alexander Moersalovic, Gabriel Argenta
URL:: nike.com/vemjunto
Diretor de Arte: Gabriel Berta, Ilan Orengel
Patrocínio