Publicidade

Wave Festival

Film / Shortlist

Título: UNILIVER LIFEBUOY
Agência: MULLENLOWE SSP3
Anunciante: Unilever Global

Diretor de criação: Sarvesh Raikar / Sergio León

Sinopse: CHAMKI: The Girl From The Future

LIFEBUOY created Help A Child Reach Five program. We went to a small village in the deep heart of India, to find a real expectant mother. With the help of her relatives, neighbors, doctor and the people from the village, we collected all the information we could about how her future baby would be when she was born. Her name, her toys, her likes, her way of dress and her family traditions… The baby were supposed to be called Chamki, so we analyzed all of the physical traits that she were suppose to have, and found a girl that matched the most similar characteristics to make it more real.
Then, we set up everything with the village to give a surprise to her mom: Her unborn baby talked to her from the future, and thanked her for everything… specially for taught her to wash her hands to save her life, as if she were 5 years already…
That was just the beginning.

Diretor de Arte: Carlos Andrés Rodríguez / Cristian González

Patrocínio

Realização