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Título: The Volvo Self Confidence Challenge
Agência: We Believers
Anunciante: Volvo North Miami

Diretor de criação: Gustavo Lauria (CCO); Patricio Elfi (ECD); Santiago Luna Lupo (CD)

Produtor da agência: Rebeca Landeros, Adriana Correa

Fotógrafo:: Arlene Nelson

Redator:: Gustavo Lauria, Santiago Luna Lupo

Atendimento: Jose Quijano, Juliana Patino, Juan Cano

Produtora de som: Personal Music, Alexis Estiz, Luis Gomez

Outros créditos: Lupita Alvarez (Agency Coordinator); Diego Panich (Editor); Moving Forward (Post/Online)

Sinopse: The Volvo XC90 is the safest, most luxurious and awarded SUV. However, people in the US tend to choose the BMW X5, AUDI Q7 or Mercedes GLE Class. So we created the first one stop shop for new luxury SUVs. Inside our Volvo dealership. Targeting potential luxury SUVs buyers who weren’t considering the Volvo XC9, but were looking at other brands such as BMW, Mercedes Benz and Audi. We knew that if buyers could compare them side by side many would choose the Volvo XC90. Our digital ads ran in car comparison sites and invited potential buyers to come for a real comparison, not a digital one. We turned our dealership into a first of its kind one stop shop where consumers could discover all the luxury features of our new SUV. Taking advantage of one of the biggest events for car selling, Presidents Day.

Diretor de Arte: Patricio Elfi, Percy Bustos

Produtora: Cherry Sundae Media

Diretor: Nelson Cabrera