PR / Bronze

Título: IAS: No Pulso do Brasil
Agência: J. Walter Thompson
Anunciante: Instituto Ayrton Senna

Diretor de criação: CCO: Ricardo John,Rodrigo Grau/ Head of Art:Fabio Simões/ECD:Humberto Fernandez/ DC: Gustavo Soares

Produtor da agência: Marcia Lacaze

Redator:: Rodrigo Rocha

Atendimento: Kazuo Sugui, Alice Fairbanks e Tom Corral

Produtora de som: Cachorro Loco

Outros créditos: Creative Technologist: Drausio Tronolone/ Media: João Dabbur, Camila Bertoli, Andreia Kalvon e André Sanches/ Plannnig: Fernand Alphen/ Film Executive Production: Gustavo Karam e Juan Manuel Freire/ Film Account: Ana Sieglitz/ Film Production Coordinator: Juliana Millán/ Animation Director: Daniel Duche/ Videocase Production: Vetor Zero/ Videocase Direction: Luiz Evandro e Coi Belluzzo/ Videocase Executive Production: Vandreia Ribeiro/ Videocase Sound Production: A9/ Maestro: Apollo 9/ APP Digital Production:Bolha/ Digital Producers: Maísa Delgado, Sérgio Costa, Tom Corral e Caroline Pivato/ Graphic Producers: Flávio Colella, João Ricardo e Manoel Cipriano

Sinopse: Nobody struggled more than Senna to win in his country. Not until the eighth race, with unconquerable mechanical problems and under a lot of pain, did he win in Brazil.Such willpower was turned into a talisman: a wristband inspired by his classic helmet and given to all Brazilian Olympic and Paralympic athletes.But it has a special feature. Using the augmented reality app The Pulse of Brazil, it triggers a message of support narrated by Senna himself, which uses the wrist as a screen showing something he knew better than anyone: there is nothing as important as winning at home.

Designer: Pablo Lobo e Pedro Ricci

Diretor de Arte: Diego Vieira, Erico Braga

Produtora: Le Cube

Diretor: Ralph Karam