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Wave Festival

27 A 29 DE MAIO DE 2019

Saneel Radia

Business Transformation at R/GA NY

Saneel Radia is the global head of Business Transformation at R/GA. Having worked across brand, product, experience, and media strategy, he is well suited to lead a capability that focuses on transformative outputs and actionable strategies.

Prior to R/GA, Saneel ran Finch15, an incubator-for-hire by large brands. Prior to that, he was the Head of Innovation at BBH, where he was instrumental in creating the original brand strategy and architecture of Google Chrome.

He’s been recognized as an Internationalist “Agency Innovator,” an AdvertisingAge “Twentysomething,” a Mediaweek “Media All-Star,” an “alumnus with distinction” from the Berlin School of Creative Leadership, and was recently named as one of Adweek’s “Young Influentials 2016,” an award recognizing achievement in entertainment, content and marketing for those under 40. In 2016, he also received the Paragon Award from the 4A’’s MAIP initiative, which recognizes top diverse talent across the industry and from within the MAIP community.

Outside of R/GA, Saneel concurrently serves as Founder and Executive Director of Greatest Good, an innovative non-profit that rethinks the volunteerism economy, recently featured in Forbes.

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