Wave: nas seis primeiras Ã¡reas, 96 concorrentes disputam trofÃ©us

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Alexandre Zaghi Lemos
21 de maio de 2018 - 22h31

A 11Âª ediÃ§Ã£o do Wave Festival, o Festival Latino-Â¬Americano de Criatividade, comeÃ§ou nesta segunda-feira, 21, no hotel Grand Hyatt, na Barra da Tijuca, no Rio de Janeiro. AtÃ© quarta-feira, 23, 69 jurados de dez paÃses da AmÃ©rica Latina e do mercado hispÃ¢nico dos Estados Unidos estarÃ£o avaliando os melhores cases da regiÃ£o em 18 categorias.

Os trabalhos dos jÃºris comeÃ§aram na tarde desta segunda, apÃ³s apresentaÃ§Ã£o de Marcelo de Salles Gomes, vice-presidente executivo do Meio & Mensagem, que apresentou a todos as mudanÃ§as implementadas pelo Wave neste ano, como o lanÃ§amento das competiÃ§Ãµes de Media, Social & Influencer e Industry Craft. AlÃ©m disso, acompanhando a nova organizaÃ§Ã£o do Cannes Lions, algumas Ã¡reas tiveram seus nomes alterados: Promo passa a se chamar Brand Experience & Activation; Press passa a ser Print & Publishing; Green muda para Social Change; e Cyber se divide em Digital e Digital Craft.

Na primeira tarde de julgamentos, seis sortlists foram fechados. O jÃºri do Blue Wave, comandado por AndrÃ© Kassu, sÃ³cio da CP+B (Brasil), tem o objetivo de escolher a grande ideia do ano. Entre os inscritos, os mais disruptivos e inovadores na opiniÃ£o dos jurados sÃ£o os cinco cases incluÃdos no short-list.

PaÃs	AgÃªncia	Anunciante	TÃtulo	Subcategoria
Brasil	R/GA MEDIA GROUP	Banco Bradesco S.A.	next. a new bank connected by design.	Blue Wave
Brasil	Almap BBDO	Getty Images	Nosferatu	Blue Wave
Brasil	GTB Brasil	Ford Motor Company	Safe Cap	Blue Wave
Brasil	DAVID	Coca-Cola	Essa Coca Ã© Fanta	Blue Wave
United States	We Believers	Burger King / Pepsi Argentina	Unprejudiced	Blue Wave

Em Print & Publishing, o jÃºri liderado por Hugo Rodrigues, chairman e CEO da WMcCann (Brasil), selecionou 21 peÃ§as para o shortlist.

PaÃs	AgÃªncia	Anunciante	TÃtulo	Subcategoria
United States	Alma DDB	Rio Art	Oil Spills	Print: Sectors	Visualizar
Brasil	Ogilvy Brasil	Forbes Brasil	Women	Print: Sectors	Visualizar
Brasil	Isobar Brasil	Samsung	Tech Girls â€“ Dumb Inventions (Chicken, Double Bike and Hat)	Print: Sectors	Visualizar
Brasil	Almap BBDO	MAN Latin America	Gates	Print: Sectors	Visualizar
Brasil	Almap BBDO	Getty Images	The Unstereotyped Search	Print: Sectors	Visualizar
Brasil	Almap BBDO	Alpargatas	Made of Brazilian Summer	Print: Sectors	Visualizar
Brasil	Almap BBDO	Alpargatas	Made of Brazilian Summer	Print: Sectors	Visualizar
Brasil	WMcCann	The Salvation Army	Unwanted Gifts	Print: Sectors	Visualizar
Brasil	Africa	Disque DenÃºncia	Drawing of Abuse	Print: Sectors	Visualizar
Brasil	FCB BRASIL	EstadÃ£o	Things Change Fast (As coisas mudam rÃ¡pido)	Print: Sectors	Visualizar
Brasil	FCB BRASIL	EstadÃ£o	100 coisas para fazer no Brasil antes de morrer (100 things to do in Brazil before you die)	Publications	Visualizar
Brasil	J. Walter Thompson	AlcoÃ³licos Anonimos	Professions	Print: Sectors	Visualizar
Brasil	J. Walter Thompson	The Womanity Foundation	Donâ€™t Blame the Clothes	Publications	Visualizar
Brasil	J. Walter Thompson	Tramontina	Tramontina Tutorial Comics	Publications	Visualizar
Argentina	La Comunidad	Gobierno de la Ciudad de Buenos Aires	Donâ€™t Text and Drive	Print: Sectors	Visualizar
Argentina	La Comunidad	Gobierno de la Ciudad de Buenos Aires	Donâ€™t Text and Drive â€“ Quill	Print: Sectors	Visualizar
Argentina	La Comunidad	Ferrero Argentina	Tic Tac Millionaires	Print: Sectors	Visualizar
Argentina	La Comunidad	Gobierno de la Ciudad de Buenos Aires	Donâ€™t Text and Drive â€“ Typewriter	Print: Sectors	Visualizar
Argentina	DDB Argentina	Getty Images	The worst photos	Print: Sectors	Visualizar
Argentina	DDB Argentina	Volkswagen	Distance	Print: Sectors	Visualizar
Peru	McCann Lima	Save The Children	Real Problems	Print: Sectors	Visualizar

A avaliaÃ§Ã£o da Ã¡rea de Outdoor estÃ¡ a cargo do jÃºri presidido por Kiko Carcavilla, sÃ³cio e diretor de criaÃ§Ã£o da Wolf BCPP (Chile). Foram incluÃdos no shortlist 16 trabalhos, de quatro paÃses.

PaÃs	AgÃªncia	Anunciante	TÃtulo	Subcategoria
Argentina	DDB Argentina	Getty Images	The worst photos	Posters: Sectors	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Argentina	DDB Argentina	Volkswagen	Distance	Billboards: Sectors	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Peru	McCann Lima	Sodimac Homecenter	Highjacked Highway	Innovation in Outdoor	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Peru	McCann Lima	Sodimac Homecenter	Highjacked Highway	Ambient	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
United States	Alma DDB	Rio Art	Oil Spills	Posters: Sectors	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	F.biz	Unilever	The Sweat Sponsorship	Innovation in Outdoor	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	Ogilvy Brasil	Forbes Brasil	Women	Posters: Sectors	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	Isobar Brasil	Samsung	Tech Girls â€“ Dumb Inventions (Chicken, Double Bike and Hat)	Posters: Sectors	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	Almap BBDO	Mars Pet	Halo	Posters: Sectors	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	Almap BBDO	Alpargatas	Made of Brazilian Summer	Posters: Sectors	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	Almap BBDO	Getty Images	The Unstereotyped Search	Posters: Sectors	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	Almap BBDO	Alpargatas	Made of Brazilian Summer	Posters: Sectors	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	Almap BBDO	MAN Latin America	Gates	Posters: Sectors	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	Africa	ESPN	Inequality Courts	Ambient	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	LiveAD	Pernod Ricard Brazil	Absolut Art Resistance	Ambient	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	J. Walter Thompson	Bayer	Poosters	Ambient	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar

O jÃºri de Branded Content & EntertaiNment no Wave Ã© comandado por um anunciante: Hermann Mahnke, diretor executivo de marketing da GM Mercosul (Brasil). A busca por criatividade de narrativas de marcas chegou a 23 finalistas.

PaÃs	AgÃªncia	Anunciante	TÃtulo	Subcategoria
Argentina	Young & Rubicam	CCU	Son of a beer	Talent
Colombia	SANCHO BBDO WORLDWIDE / GOOGLE	BANCOLOMBIA	LA ESCUELA DE LA SOSTENIBILIDAD	Innovation in Branded Content & Entertainment
Brasil	Ogilvy Brasil	Forbes Brasil	Ricky Brasil	Innovation in Branded Content & Entertainment
Brasil	R/GA MEDIA GROUP	Banco Bradesco S.A.	next. design and launch of the reinvention of the banking experience.	Talent
Brasil	Lew’LaraTBWA	Nissan do Brasil	Nissanâ€™s follow the ball	Live Experience
Brasil	Lew’LaraTBWA	Nissan do Brasil	Nissanâ€™s follow the ball	Innovation in Branded Content & Entertainment
Brasil	Almap BBDO	Getty Images	Nosferatu	Audiovisual
Brasil	Almap BBDO	Getty Images	Nosferatu	Audiovisual
Brasil	Wieden+Kennedy	Procter & Gamble Industrial e Comercial	Pimp The Extreme Ninja Master Runway Chef Ink Tank Factor Has Talent Brasil	Audiovisual
Brasil	Africa	AmBev	The Debut	Sports
Brasil	Africa	AmBev	The Debut	Audiovisual
Brasil	LiveAD	Pernod Ricard Brazil	Absolut Art Resistance	Talent
Brasil	J. Walter Thompson	Coca-Cola	Formula Songs	Audiovisual
Brasil	Hands	Cervejarias Kaiser Brasil S/A	Heineken Green Drivers	Audiovisual
Brasil	CHEIL BRASIL	Samsung	Samsung	Audiovisual
Brasil	CP+B Crispin Porter & Bogusky Brasil	AmBev S.A	Canal Off sem Ã¡gua	Audiovisual
Argentina	Mercado McCann	Coca-Cola Company	Uplifted Alex	Branded Games
Argentina	Mercado McCann	Coca-Cola Company	Uplifted Alex	Sports
Argentina	Mercado McCann	Iniciativa2030.org	Initiative 2030	Talent
Argentina	Mercado McCann	Iniciativa2030.org	Initiative 2030	Sports
Peru	McCann Lima	Burger King	King Popcorn	Live Experience
Peru	McCann Lima	Sodimac Homecenter	Highjacked Highway	Audiovisual
Peru	McCann Lima	Entel	THREATEN YOUR SPOILER FRIEND	Audiovisual

Uma das novas Ã¡reas do Wave, a categoria de Social & Influencer, que antes era parte da antiga Ã¡rea de Cyber, busca reconhecer soluÃ§Ãµes criativas de social e marketing estratÃ©gico utilizando influencers. O jÃºri presidido por Fred Siqueira, co-fundador e CCO da Ampfy (Brasil), selecionou 16 trabalhos para o shortlist.

PaÃs	AgÃªncia	Anunciante	TÃtulo	Subcategoria
Argentina	Rapp Argentina	Haciendo LÃo	#TodosX2Pesos	Social Insight & Engagement	Visualizar
Colombia	Geometry	Geometry Colombia	The Bank Of Viewcoins	Social & Influencer : Sectors	Visualizar
Colombia	Geometry	Geometry Colombia	The Bank Of Viewcoins	Social Insight & Engagement	Visualizar
Colombia	Geometry	Geometry Colombia	The Bank Of Viewcoins	Social Influencer & Content Marketing	Visualizar
Colombia	SANCHO BBDO WORLDWIDE	CRUZ ROJA COLOMBIANA	FACEBLOOD	Social Insight & Engagement	Visualizar
Brasil	ARTPLAN	Cruz Vermelha	Clothing Transition	Social Insight & Engagement	Visualizar
Brasil	ONE DIGITAL	Arcah	NÃ³s	Social & Influencer : Sectors	Visualizar
Brasil	Wieden+Kennedy	Mondelez Brasil Ltda	5Star Trilogy: the movie series written with the comments from a Facebook post	Social Influencer & Content Marketing	Visualizar
Brasil	Africa	AmBev	The Debut	Social & Influencer : Sectors	Visualizar
Brasil	AMPFY	GOL Linhas AÃ©reas Inteligentes	The Squad Stories	Social Influencer & Content Marketing	Visualizar
Brasil	J. Walter Thompson	Instituto AzMina	More Than 70%	Social Influencer & Content Marketing	Visualizar
Brasil	J. Walter Thompson	Coca-Cola	Fan Feat	Social Influencer & Content Marketing	Visualizar
Brasil	J. Walter Thompson	Coca-Cola	Fan Feat	Social Influencer & Content Marketing	Visualizar
United States	We Believers	Burger King / Pepsi Argentina	Unprejudiced	Social Insight & Engagement	Visualizar
United States	the community	the community	Marias vs Maria	Social Insight & Engagement	Visualizar
Argentina	David Buenos Aires	Newsan	Super Promo Noblex	Social & Influencer : Sectors	Visualizar

Na Ã¡rea de Mobile, o jÃºri Ã© comandado por Ricardo John, CEO da J. Walter Thompson (Brasil), e o shortlist tem 15 concorrentes aos trofÃ©us do Wave.

PaÃs	AgÃªncia	Anunciante	TÃtulo	Subcategoria
Brasil	J. Walter Thompson	AlcoÃ³licos Anonimos	Anonymous Friend	Social in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	J. Walter Thompson	AlcoÃ³licos Anonimos	Anonymous Friend	Technology in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	CHEIL BRASIL	Samsung	Samsung	Mobile Websites	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Argentina	R/GA	Nike Argentina	Nike Color Your Airmax	Social in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Argentina	R/GA	Nike Argentina	Nike Color Your Airmax	Social in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Argentina	Wunderman Bs As	FundaciÃ³n Banco de Bosques	ECOALARM	Apps, Games & Rich Media	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Peru	McCann Lima	Sodimac Homecenter	Highjacked Highway	Innovation in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Peru	McCann Lima	Entel	THREATEN YOUR SPOILER FRIEND	Mobile Websites	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	Ogilvy Brasil	Hermes Pardini	VR Vaccine	Technology in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	R/GA MEDIA GROUP	Banco Bradesco S.A.	next. reinventing the banking experience.	Apps, Games & Rich Media	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	R/GA MEDIA GROUP	Banco Bradesco S.A.	next. reinventing the banking experience.	Innovation in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	R/GA MEDIA GROUP	Banco Bradesco S.A.	next. a data driven bank experience.	Technology in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	Isobar Brasil	Lego	Lego Play Stories	Social in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	AMPFY	GOL Linhas AÃ©reas Inteligentes	The Squad Stories	Social in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar
Brasil	J. Walter Thompson	Rede de JustiÃ§a Criminal	Visceral Reality	Technology in Mobile	Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Visualizar

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Wave Festival

Wave: nas seis primeiras Ã¡reas, 96 concorrentes disputam trofÃ©us

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