Meio&Mensagem
Publicidade

Wave Festival

27 A 29 DE MAIO DE 2019

Saulo Rodrigues

Executive Creative Director, R/GA - São Paulo (Brasil)

Saulo leads R/GA São Paulo helping it’s clients to fight disruption using creativity, design and technology.

With more than 14 years of experience, Saulo have always used Design to connect People and Brand, creating products and services with experiences that can change behavior and generate business.

Saulo has won all the major Awards: Cannes, Clio, One Show, AD&D, El Ojo and many more. Recently scored several awards including 2 Grand Prix with one of the most disruptive works of 2017: The reinvention of a bank: Next. From the ground up: Consultancy, Branding, Interface Design, Product Design, Connected Space and the Launch campaign. Next is no regular bank, but a bank for the digital natives.

Prior to R/GA São Paulo, Saulo has worked for 3 years at R/GA New York leading the Nike Digital Sport team and again, using design to create innovative experiences and products for Nike. Scoring awards for projects like Nike Signature Moves, and Nike+ Training and Nike+ Basketball.

Before R/GA, Saulo has led work for clients like JFK Museum, Sprint, Coca-Cola, Disney, MetLife, Allstate, Nike, Porshe and more. He was recognized by Creativity Online as the 6th most awarded art director in 2009, due to the various Cannes awards achieved with the work We Choose The Moon, the campaign claimed as the most awarded campaign in 2011.

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