Meio&Mensagem
Publicidade

Wave Festival

27 A 29 DE MAIO DE 2019

Daniel Pérez Pallares

Executive creative director, The Community (USA)

Autodidact, whom after several frustrated attempts at formal education including Film School, opened his own record label and independent music production company. He worked as an Ad Film Director, collaborating in artistic and editorial projects. After turning thirty, he found Advertisement, and within, his place in the world. He has worked in several countries for top world brands, winning 15 Cannes Lions, a Grand Prix Green Pencil in One Show and over three hundred other awards.

His drive for knowledge and learning led him to be one of the few foreign ECD in Brazil, working for Grey where he also was member of their global creative council, turning Grey into the most renowned agency of its network in the region. Something he had already accomplished in Grey Ecuador years before.

His desire to explore other markets took him to Leo Burnett México as a CCO, where under his leadership the agency made it to the Top 10 of El Ojo de Iberoamérica in less than one year. He also made it to the top 10 creative minds at the same show. And turned Leo Burnett México into the Agency of the Year in the local festival El Círculo de Oro.
He is currently ECD in the community Miami, one of the lead creative agencies in the United States.

Storytelling and technology portrayed in alternative formats have been his obsession, a search that led him to develop his own personal projects, writing ideas for films, series and technological innovation.

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