Meio&Mensagem
Publicidade

Wave Festival

27 A 29 DE MAYO DE 2019 | GRAND HYATT, RIO DE JANEIRO - RJ

/ Bronze

Título: The Firefly
Categoria: A07. Use of Original, licensed or adapted Music/ Sound Design.
Agência: Publicis
Anunciante: Banco Bradesco S.A.

Sinopse: The idea was to tell a story that could touch every and each Brazilian by remembering them how special, powerful and unique they are. «2019 Make it Happen» is a story to make us remember that together, without discrimination, we can shine our inner light to make a difference in the world.
Inclusion is represented in each frame through a casting that includes a mix of skin tones, ethnicities, genders, people with Down syndrome, gay couples, immigrants and a number of different economic realities. The soundtrack that sets the mood is Christina Aguilera’s ‘Beautiful’ performed by the famous Brazilian Drag Queen artist Gloria Groove.
Even real Brazilian architecture, which was never represented in a 3D animation before, was crucial for the concept. A total of 40 types of typical Brazilian trees and houses that portray what the country really is.

Sinopse em inglês:

URL: https://www.believeinreal.net/bradesco-firefly

Informações adicionais:

Informações adicionais em inglês:

Zombie Studio: Film Production Company

Loud: Music and Sound Production Company

Diretor de criação: Domenico Massareto, Paulo Aguiar, Alexandre Fernandes, Luiz Alexandre Musa

Redator: Luiz Alexandre Musa, Americo Vizer, Rodolfo Monteiro, Arturo Marenda, Paula Zebrak

Diretor de arte: Paulo Aguiar, Alexandre Fernandes, Lucas Pinheiro, Eugênio Lima, Jonathan Cruz, Sabrina Mesquita, Isabel Fontes, Gustavo Vieira, Samuel Gonçalves, Daniel Salles – Film Art Director

Gerente de Projetos: Nádia Mathias

Produtor associado: Daniele Pereira – Projects Assistant

Diretor de operações: Daniela Andrade – Head of Production and Branded Content

Produtor executivo: Juliana Henriques – TVC Producer, Gabrielle Ogawa – TVC Producer

Diretor Geral: Paulo Garcia – Film Director

Diretor técnico: Bruno Monteiro – Film Animation Director, Yohann da Geb – Head of CGI

Patrocinio

Apoyo

Realización