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25 A 27 DE MAYO DE 2021 | GRAND HYATT, RIO DE JANEIRO - RJ

/ Ouro

Título: Fan Feat
Agência: J. Walter Thompson
Anunciante: Coca-Cola

Diretor de criação: Ricardo John, Humberto Fernandez, Gustavo de Lacerda, Ana Cavalcanti, Nacho Mendiola

Produtor da agência: Maisa Delgado, Caroline Pivato e Antonio Corral

Fotógrafo:: BOB WOLFENSON

Redator:: Julia Velo

Atendimento: Felipe Giacon, Stefano Paduan, Marina Masiero, Fabiana Santana e Vivianne Santos

Produtora de som: DR. DD

Outros créditos: CCO: Guilherme JaharaRTVC: Iara DemartiniMontador / Editor: Alexandre Márcio Arantes , Wesley Martins SilvaProdução Gráfica: Jorge GaglioniIlustrador: Sattu Rodrigues, João Paulo Medeiros, Patricia KanoFinalização: Ricardo Martinelli, Marcio LimaCSO: Renata D’ÁvilaPlanejamento: Sara Silva, Marina Mouco, Mariana VicossiMídia: Luciana Prado, Victor Berto, Fernando Cipriano, Giovanna Fernandes, Samuel Teles.Motion: Alexandre Márcio Arantes , Wesley Martins SilvaCBO: Juliana NascimentoAprovação do Cliente: João Ciaco, Maria Lucia Antonio, Marjorie Kockanny, Rafael PiresPROJETOS: Marcos Richter e Thiago SegundoVEVO: Fatima Pissarra e Mariana Campos

Sinopse: To increase Coke sales and bring the brand closer to young targets, we created Coca-Cola FanFeat: a competition for fans of Brazil’s biggest hitmakers, in which the three winning artists would record a single, a music video, and a concert together. Each Coke package had a picture of an artist – and a potential vote. To make things fairer, the hitmakers were chosen based on their representation in the country’s musical scenario, without distinction of gender, race, colour, or music style.

Diretor de Arte: Fernanda Sousa e Felipe Porto

Produtora: O2 Filmes

Diretor: Bruno Ilogti

Diretor de Fotografia: Will Etchebehere

Sinopse em Inglês: To increase Coke sales and bring the brand closer to young targets, we created Coca-Cola FanFeat: a competition for fans of Brazil’s biggest hitmakers, in which the three winning artists would record a single, a music video, and a concert together. Each Coke package had a picture of an artist – and a potential vote. To make things fairer, the hitmakers were chosen based on their representation in the country’s musical scenario, without distinction of gender, race, colour, or music style.

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