Meio&Mensagem
Publicidade

Wave Festival

25 A 27 DE MAYO DE 2021 | GRAND HYATT, RIO DE JANEIRO - RJ

/ Ouro

Título: Anonymous Friend
Agência: J. Walter Thompson
Anunciante: Alcoólicos Anonimos

Diretor de criação: Ricardo John, Rodrigo Grau, Humberto Fernandez, Mariana Borga

Produtor da agência: Marcia Lacaze

Fotógrafo:: Régis Fernandez

Redator:: João Gandara

Atendimento: Thiago Galdi e Enrico Cavallari

Produtora de som: Evil Twin

Outros créditos: Plataforma de Criação do Bot: ChatClub (Movile) // Editor/Motion Designer: Marcus PradoHead of Digital Production: Maisa Delgado //Digital Producer: Sergio Costa Mídia: João Dabbur, Camila Bertoli e Pedro Graca

Sinopse: We created the first Facebook Chatbot that helps teens with alcoholism. Over 20 hours of testimonials from real AA members were collected and turned into data to fill a complete flow of conversations in the chatbot. For every question, there is an answer from someone who knows exactly how a person with drinking problems feels without any judgements, making the bot a safe space.Like at AA meetings, people stayed after reading the stories and identifying themselves in them. From the 12 steps of recovery to general information about the disease, all content was made to guide people to a nearby group, which can be done simply by sharing your location. The Anonymous Friend is also able to help an alcoholic in relapse by finding an urgent group and help non-alcoholics with alcoholic friends or relatives by giving tips and ways to approach them.

Designer: Pablo Lobo

URL:: https://www.facebook.com/anonymous.friend.70

Diretor de Arte: Fernando Palandi, Erico Braga

Sinopse em Inglês: We created the first Facebook Chatbot that helps teens with alcoholism. Over 20 hours of testimonials from real AA members were collected and turned into data to fill a complete flow of conversations in the chatbot. For every question, there is an answer from someone who knows exactly how a person with drinking problems feels without any judgements, making the bot a safe space.Like at AA meetings, people stayed after reading the stories and identifying themselves in them. From the 12 steps of recovery to general information about the disease, all content was made to guide people to a nearby group, which can be done simply by sharing your location. The Anonymous Friend is also able to help an alcoholic in relapse by finding an urgent group and help non-alcoholics with alcoholic friends or relatives by giving tips and ways to approach them.

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