25 A 27 DE MAYO DE 2021 | GRAND HYATT, RIO DE JANEIRO - RJ
Título: The Book of Rock
Agência: Almap BBDO
Anunciante: Kiss FM
Diretor de criação: Luiz Sanches, Bruno Prosperi, Rynaldo Gondim
Redator:: Bruno Pereira, Sleyman Khodor, Marcelo Pignatari
Sinopse: Rock is packed with legends, mysteries, and stories that span the four corners of the world. Common to most is the certainty that rock is something demonic. Countless stories, strange events, and lyrics helped to consolidate this mystique. So we went in search of one of these legends to use it in our project – the world-famous tale that certain band’s records would reveal messages from beyond if spun backwards. Using the concept, we created a one-of-a-kind book telling the story of 10 rock bands, with 10 LPs featuring a song from each group. But that wasn’t all. The Book of Rock has a false bottom with a record player tucked away inside it, specially designed for the project. With a single dial, this secret record player can spin the records backwards and reveal the demonic story behind the song on the disc.
Diretor de Arte: Rafael Gil, Bernardo Silveira