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Wave Festival

25 A 27 DE MAYO DE 2021 | GRAND HYATT, RIO DE JANEIRO - RJ

/ Bronze

Título: Nike Enjoy The Air
Agência: R/GA
Anunciante: Nike Argentina

Diretor de criação: Mariano Jeger, VP Executive Creative Director SS LATAM.

Redator:: Christian Leal, Copywriter

Outros créditos: Bruno Rovagnati SVP, Managing Director, LATAMMauro Gonzalez, Executive Technology Director. Andrés Pagella, Technology Director, Applied Sciences. Ignacio Tischelman, Technology Lead, Mobile Platforms.Nicolas Schteinschraber, Sr. Software Engineer.Josefina Marfil, Executive Content ProducerRosario Picard, Content Producer.Sebastian Higueret, Visual Designer.Ana Bartolini, Jr. Visual Designer.Diego Levi, Creative Director.Christian Leal, Copywriter.Clara Torres Zavaleta, Sr. Strategist.Florencia Pereyra, Exec. Client Services DirectorMariano Defelipe, Associate Director, Client Services.Tim Farr, Executive Production Director;Daniel Grané, Executive Producer.Ignacio Isasi, Producer;

Sinopse: Para celebrar el lanzamiento de la nueva Vapormax, creamos una instalación interactiva basada en la innovación más grande de Nike de los últimos años: una suela 100% rellena de aire, sin ningún otro material de soporte. Para esto recreamos una suela física de 3 metros de largo, suspendida en el aire en el flagship store de Nike y a través de leap, los usuarios podían controlarla libremente con el movimiento de sus manos.

Designer: Federico Gonzalez, Experience Designer Director;André Pires, Design Director.

Diretor de Arte: Sebastian Higueret, Visual Designer

Sinopse em Inglês: In order to celebrate new Vapormax’s launch, we created an interactive installation based in the biggest recent Nike innovation: a 100% full of air sole, without any other support material.This is why we produced a physical 10 feet long sole, suspended in the air of the Nike’s flagship store. Through leap users could freely control it with their hands moves. It was exhibited for a whole month in the biggest Nike store of LATAM.

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