Meio&Mensagem
Publicidade

Wave Festival

25 A 27 DE MAYO DE 2021 | GRAND HYATT, RIO DE JANEIRO - RJ

Branded Content & Entertaiment / Prata

Título: Formula Songs
Agência: J. Walter Thompson
Anunciante: Coca-Cola

Diretor de criação: Ricardo John, Humberto Fernandez, Gustavo Lacerda, Ana Cavalcanti

Produtor da agência: Maísa Delgado, Elisangela Dias

Redator:: João Gandara

Atendimento: Felipe Giacon, Stefano Paduan, Marina Masiero, Fabiana Santana, Vivianne Santos.

Produtora de som: A9 áudio

Outros créditos: Mídia: Stella Lopes, Luana Belchior, Nicole Negrigo, Filipe Abreu

Sinopse: Transforming the most crucial formulas into catchy songs for teens to study.To promote its new formula Sprite wanted to talk to pre-college teens. But the problem was that this target was already too focused on the formulas for the ENEM (the Brazilian SAT). So we decided to promote our formula, helping them memorize theirs using musical memory. We found 6 teachers of 5 different subjects to write and star on music videos singing the most requested formulas to get in college according to the last 10 years Google Data.

Designer: Pedro Ricci, Gustavo Lacerda, Gustavo Rates, Pablo Lobo, Felipe Porto, Arthur Borges, Fernando Palandi.

Diretor de Arte: Fernando Palandi, Felipe Porto.

Produtora: Panama Filmes

Diretor: Filipe Franco

Diretor de Fotografia: Caio Mazzilli

Sinopse em Inglês: Transforming the most crucial formulas into catchy songs for teens to study.To promote its new formula Sprite wanted to talk to pre-college teens. But the problem was that this target was already too focused on the formulas for the ENEM (the Brazilian SAT). So we decided to promote our formula, helping them memorize theirs using musical memory. We found 6 teachers of 5 different subjects to write and star on music videos singing the most requested formulas to get in college according to the last 10 years Google Data.

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