Meio&Mensagem
Publicidade

Wave Festival

25 A 27 DE MAYO DE 2021 | GRAND HYATT, RIO DE JANEIRO - RJ

/ Bronze

Título: The Voice of Art
Agência: Ogilvy Brasil
Anunciante: IBM

Diretor de criação: Claudio Lima, Félix del Valle, Guiga Giacomo, Márcio Fritzen

Produtor da agência: Rafael Rosi, Cecília Taioli, Lais Pereira

Redator:: Leandro Neves

Atendimento: Bruno Perez, Chad Cathers, Gabriela Castejon, Milena Frias

Produtora de som: Banda Sonora

Outros créditos: Planner: João Marcon, Rafael Liou – UX: Marcela Coutinho, Fernando de Souza, Flávia Goulart – Motion: Tulio Inoue

Sinopse: CHALLENGE72% of Brazilians have never been inside a museum.IDEAAn interactive art exhibition where people could talk to the art pieces through an application that uses Watson’s artificial intelligence.HOW IT WORKSCurators and educators gathered data from the history of Brazilian art with books, texts, interviews, biographies, old newspapers and even current issues related to the art pieces. Then, IBM specialists spent 6 months feeding this data to Watson so it could talk about each one of the paintings and sculptures.

Diretor de Arte: Frederico Gasparian

Produtora: Bando Studio

Diretor: Alexandre Charro

Diretor de Fotografia: Vagner Jabour

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