25 A 27 DE MAYO DE 2021 | GRAND HYATT, RIO DE JANEIRO - RJ
Título: Initiative 2030
Agência: Mercado McCann
Diretor de criação: Martin Mercado
Sinopse: As a tribute for the Centenary of the 1st World Cup in footballs history that took place in Uruguay and found the host facing Argentina at the final match, both countries decided to apply together to host the World Cup in 2030 through Initiative 2030, a non-profit civil association made up of people, private companies and institutions. But it´s hard to stand out from the rest. So, we came out with an idea, and chose two great friends to make it happen. At the start of the eliminatory match between Uruguay and Argentina for FIFA World Cup 2018, we ask Suarez to wear shirt #20 and Messi #30. We knew every camera of the world would be aiming them. With a financial investment lower than USD200, Argentina and Uruguay´s application to host World Cup 2030 was seen in every corner of the universe. Initiative 2030. In a world like football´s where millions seem to move everything, an idea seems to move millions.